The marketing technology landscape is evolving fast — and staying ahead means keeping up with the latest innovations, partnerships, and product launches shaping the industry.
Here’s a quick recap of today’s most impactful martech updates — all curated for B2B marketers, tech leaders, and digital strategists looking to stay informed and inspired.
XSolla introduced a new "Buy Button" feature designed to streamline in-app purchases for mobile gamers. The tool reduces transaction friction, helping developers boost monetization while improving user experience.
Why it matters: As mobile gaming revenue grows, seamless payment experiences are critical for retention and conversion.
Cloud telephony provider 800.com launched an affordable, AI-powered call tracking platform that helps marketers attribute phone calls to specific campaigns. With dynamic number insertion and native integrations, this tool offers deep insights at a fraction of traditional costs.
Why it matters: Call tracking bridges online ads with offline conversions — essential for performance-driven marketing teams.
Customer service startup Parloa raised $120 million to scale its agentic AI platform, which automates complex customer interactions across voice and chat channels. This funding signals growing demand for AI systems that can act independently and intelligently.
Why it matters: Agentic AI is transforming how brands handle support, reducing reliance on human agents and increasing efficiency.
Quantext Media partnered with Gazprom Media Holding to co-develop cross-border content strategies. The collaboration combines AI-driven media tools with regional expertise to create culturally relevant, high-performing content at scale.
Why it matters: Global brands need localized storytelling — and this alliance shows how AI and regional knowledge can work together.
ServiceNow launched the Core Suite , a set of AI-powered tools built to optimize enterprise workflows across IT, HR, and customer service. Features like AI search and intelligent routing aim to make operations smarter and more automated.
Why it matters: Enterprise AI is no longer a luxury — it's foundational for digital transformation.
Comcast Business integrated its VideoAI platform with the Orange Logic Marketplace , enabling smarter video asset management through AI-generated metadata. This makes it easier for media companies to discover, license, and monetize content.
Why it matters: As video content grows exponentially, AI-driven organization and tagging are becoming essential for ROI.
CallMiner enhanced its conversation intelligence platform with agentic AI , allowing businesses to extract deeper insights from customer interactions and automate follow-up actions. From real-time coaching to proactive alerts, this update boosts both agent performance and CX quality.
Why it matters: Conversational data is a goldmine — and AI helps unlock its true value.
TxtCart’s EERILY SMS technology is revolutionizing customer support by automating routine inquiries via text messaging. The result? A staggering 97% reduction in service costs without compromising on quality or response time.
Why it matters: Messaging-first support models are proving to be scalable, cost-effective, and highly efficient.
These announcements reflect a broader shift in the martech space — where AI, automation, and strategic partnerships are driving innovation across industries. Whether it’s enhancing customer service, optimizing workflows, or redefining content delivery, the future of marketing is being shaped by intelligent technologies.
For marketers, the takeaway is clear: adapt quickly or risk falling behind.
At MarketingTechInsights , we help marketing tech companies like yours turn product launches, funding rounds, and strategic updates into compelling stories that reach the right audiences.
✅ Press-ready storytelling
✅ Thought leadership positioning
✅ Lead generation through targeted content
Let us help you get seen, heard, and remembered in the martech space.
📩 Ready to share your news with the world?
👉 Contact Us Today