
In 2025, Account-Based Marketing (ABM) is revolutionizing B2B growth, with 89% of marketers citing superior ROI compared to traditional strategies (ITSMA, 2025). ABM’s precision targeting and personalized approach make it a must-have for businesses aiming to win high-value accounts. This comprehensive guide explores ABM’s core principles, cutting-edge trends, and a step-by-step plan to dominate ..