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In 2025, Account-Based Marketing (ABM) is revolutionizing B2B growth, with 89% of marketers citing superior ROI compared to traditional strategies (ITSMA, 2025). ABM’s precision targeting and personalized approach make it a must-have for businesses aiming to win high-value accounts. This comprehensive guide explores ABM’s core principles, cutting-edge trends, and a step-by-step plan to dominate ..

Account-Based Marketing (ABM) has been hailed as the holy grail for B2B marketing — laser-focused targeting, personalized campaigns, and high ROI. So why are so many ABM strategies underperforming?In this blog, we dive into the core reasons ABM efforts fall flat, highlight industry challenges, and share actionable tactics to course-correct.Common Industry Challenges1. Misaligned Sales and Market..