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In the rapidly evolving landscape of digital marketing and advertising, staying ahead of the curve is crucial. Recently, we had the opportunity to sit down with Jonathan Hunt, VP of Media at HubSpot, as part of our MarTech Top Voice interview series. Jonathan shared his insights on the current state of marketing, HubSpot’s innovative media strategies, and how AI is transforming the industry.Jona..

In 2024, the global AdTech industry reached new heights, driven by AI-powered innovations and strategic partnerships. As digital advertising becomes increasingly essential for brands, advertisers are prioritizing smarter solutions to enhance control and efficiency. A significant trend emerging from this evolution is the rise of white-label AdTech platforms. These solutions empower businesses to ..

As an industry leader in Revenue Operations (RevOps), Vasco has raised an impressive $8M in seed funding, propelling its mission to revolutionize how businesses manage and scale their revenue. With this significant investment, Vasco is accelerating the development of its AI-powered platform, designed to streamline operations, optimize revenue management, and drive sustainable business growth.For..

Which MarTech tools provide the most value to online retailers? The global retail industry plays a critical role in contributing revenue and goodwill to the economy. For context, the US retail market alone generates over $1.5 trillion annually. But how do retailers meet growing consumer demands in such a competitive market? The answer lies in AI-powered omnichannel MarTech suites. Recent innovat..

The Hulu-Fubo merger marks a defining moment for programmatic ads, with profound implications for the way brands connect with digital audiences. This surprising collaboration between Disney's Hulu + Live TV business and Fubo, a trailblazer in over-the-top (OTT) and connected TV (CTV) services, signals a pivotal shift in the advertising ecosystem. With the merger, brands are poised to access more..